What's a link analysis? Why is it so important to SEO?
Link analysis is a key step in measuring the quality of the web page SEO. Search engine (e.g., Google identifies new pages by linking them and uses the structure and properties of the links to assess the weight distribution of the pages. By analysing the inner and outer chains, you can better control the `weight flow' of the website.
Internal Links (Internal Links) vs Extralinks
- Intra-chain: Points to a link to another page under the same domain name. A reasonable inner chain structure helps search engines to capture more pages and to upgrade the core pages.
- Outlink: A link to another domain name. Too many outlinks spread out page weights and high quality export links (outbound) The content is more credible than it is in the case of the Links.
What's the Nowork property?
rel="nofollow"
It's an HTML. attribute, it tells the search engine not to track this link, nor to transfer weights to the target page. It is usually used for payment of links, comment areas links or untrustworthy content to protect your website from punishment.
How can you optimize your web page using this tool?
- Check link validity: Ensure that all the links extracted are the intended address.
- Optimizing anchor text: View the "Operate text statistics" to ensure that keyword distribution is natural and descriptive.
- Control flow: Watch the internal and external chain ratio and avoid turning the page into a “weight export”.
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Security compliance:
Check if external links are correctly added
target="_blank"andnofollowattribute.