Depth resolution: Why is the rate of interaction more important than the number of fans?

In the social media marketing, the number of fans is often just a “facework project”. The real core indicator is the rate of interaction. Rate）。 It represents the penetration and resonance of your content among fans and is the key factor in the algorithms of the major platforms that decide whether to push your content into a higher-level flow pool.

Specific issues addressed in the calculation of the rate of interaction

♪ I'm gonna be a little bit more like a ♪ If an account had a million fans, but only dozens of hits per post, the interaction rate was extremely low, suggesting that the account might have a high level of painting.
Assessment of value of the placement: The ratio of interaction is the decision when branders choose to work with their players. The primary indicator for ROI (return on investment). The higher the interaction rate, the better the transformation effect is usually.
Content policy adjustments: By calculating the rate of interaction between the different series of content, the organizers can clearly identify the type of subject that fans prefer, thereby optimizing the precise content.

What is the pass line for the Platforms ' interaction rate?

The logic of interaction among different platforms varies, so the “pass lines” vary:

Instagram： 1%-3% is general, 3%-6% is good, over 6% is excellent.
TikTok： Because of its high distribution mechanisms, excellent interaction rates often exceed 15 per cent.
Little Red Book: The interaction rate is usually considered to be high-quality accounts at about 5%.

How do you improve your interaction?

Scenario one: Vertical content. If you share your fitness today, tomorrow you share cooking, and the next day you share programming, fans will be confused. Vertical content attracts precise fans, resulting in higher interaction.

Scene two: Lead the comment area. Add a question to the end of the case (e.g. do you think A is better or B is better) Better? It can effectively raise the number of comments, and the right to comment is more important than the right to praise. Our calculator also calculates the number of comments as core weights.

Scene three: Golden Time release. The release of content in the most active time frame of the fans allows for more immediate interaction, thereby triggering the secondary distribution logic of the platform.

Our algorithm logic.

This calculator uses the ER formula that is common to the industry: (Points赞 + 评论 + collect/Forward) / Total number of fans * 100% 。 This algorithm provides a comprehensive measure of the interaction that the user can generate when you see the content and provides you with the most valuable diagnostic report.